3 Reasons Why ISO Certification Boosts Your Business’ Credibility and Trust
Successful business ventures are based on credibility and trust with all involved internal and external stakeholders. A practical and effective way to achieve this is by achieving an ISO certification.
What is ISO?
ISO stands for International Organisation for Standardisation. It is a fully-independent non-governmental, international organisation that develops and subsequently publishes a wide array of standards to ensure the quality, safety, and efficiency of services, products and/or systems.
Below are the top three reasons why ISO certification can significantly boost your business’ credibility and trust in Malta and beyond.
Demonstrates Commitment to Quality and Consistency
Having ISO certification is a clear indication that your business venture is wholly committed to delivering high-quality products and/or services to your clientele, at all times. Adhering to the ISO standards means one thing – your business processes are in their entirety consistent, efficient and overall effective. This has a direct effect on the trust element instilled in your customer-base, as they will be confident that your business will deliver a consistent quality of service each and every time. It is a seal of ‘what to expect’ every time they do business with your organisation.
Ongoing continuous improvement is a commitment ISO certified businesses honour. Regular reviews and updates to businesses’ processes ensure they keep abreast of any changing customer requirements and ensure (the processes) are still relevant and up-to-date.
This commitment to continuous improvement helps to build trust and credibility with your customers, as they know that you are always striving to provide the best possible products and services; and in turn results in high customer satisfaction and high customer retention rates.
Provides a Competitive Advantage
Increasingly over the past few years we are experiencing an increase in tendering and supplier onboarding procedures having ISO as a requirement. When obtaining an ISO certification, such as the popular ISO9001:2015, a business is demonstrating to its stakeholders that the highest standards of quality and efficiency are constantly being met. ISO certification can be a strong differentiating factor… a unique selling point in the market you operate in. Customers (mostly corporate ones) get attracted to companies that boast an ISO certification. In specific sectors, such as the pharmaceutical industry, organisations generally require their suppliers to be ISO certified. If you are eying internationalisation or growth, then ISO certification will definitely open up new business opportunities and aid in expanding your customer base.
Enhances Brand Reputation
Brand sentiment and its positive reputation in the marketplace are crucial. This is a fact. ISO certification can significantly improve your brand reputation, since you are clearly demonstrating full commitment to quality, consistency and continuous improvement. ISO certification is globally recognised and respected, therefore by obtaining an ISO certification, your business is joining a worldwide community of businesses that are committed to the highest standards of quality and efficiency. This can help to increase your brand’s visibility and credibility on a global scale. It can be an integral part of your communication strategy and central to marketing and lead generation campaigns.
If you are considering obtaining an ISO certification for your business or need a helping hand with your annual internal audits, get in touch with us and we will provide you with the guidance and support you need to ensure that your business meets the highest standards of quality and efficiency.
